Sunday, September 02, 2007

No Heroes To Look Up To

The kerfuffle between Apple and NBC will provide no end of material for armchair pundits, bloggers, and drm-istas (free or supporting flavors). In the end what it means to me is that I probably will not be watching Heroes online at least not in some simple seamless way. Sure I'll be able to watch old episodes on nbc.com or see what Clown & Co. come up with but it won't be as simple as what I had with iTunes. When will media companies understand that this isn't an all or nothing game for distribution? The iTunes isn't the Internet and you can distribute your content from multiple venues on the Internet at little or no incremental cost. Instead of negotiating for more money, negotiate for non-exclusivity (which you already have), grow the pie, and stop fighting over the slice.

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