Java Code Open Sourced, Brand still Owned by Sun
So now that the code is free the brand is still owned by Sun. This section of the FAQ seems to say you can call your product Java if it passes the appropriate testing (TCK). Also the "Java Powered" branding still requires testing and membership into the Sun Partner Advantage programs. So these things have not changed. However the code is now free, as in freedom, not free as in beer.