So when you're at a tech conference, or any conference for that matter, where people are wearing badges around their necks or pinned to their lapels, most people's gaze is focused about a foot and a half below your face. It's unsettling and not that unfamiliar as the same thing happens on a daily basis to most women whether they are at a conference wearing a badge or not. How's that for an attention gesture? I think this has a lot to do with men sizing up their competition or looking for the alpha males. At a tech conference where the trend is towards a body type that is slightly pudgy, somewhat pale, and not at all what one would need to bring down a mastodon, name recognition matters. It's easy to spot folks like Ray Ozzie but most alpha geeks require text search.